Can You Really Sell Property Like Products? The Rise of eCommerce in Real Estate
Introduction: The Digital Disruption of Real Estate Transactions The real estate industry, long known for its paperwork-heavy, in-person transactions, is undergoing a radical transformation. Today, 15% of U.S. homebuyers purchase properties entirely online, and 43% are willing to do so (National Association of Realtors, 2023). From virtual tours to blockchain-based closings, eCommerce strategies are reshaping how properties are bought and sold. But can…